Let's face it, most local SEO guides are full of fluff and outdated tactics. It's time to cut through the BULLSH*T. I've spent years in the trenches of digital marketing, and I'm here to share the unfiltered truth about what actually gets results. By the time you're done reading, you'll have a fool-proof plan to get your business showing up when locals search for what you do.
As a small business owner in today's digital world, you know that having a website is crucial. But just having a website isn't enough; it needs to be found by your target audience (your IDEAL client!). That's where Search Engine Optimization (SEO) comes in. SEO is the practice of improving your website's visibility in search engine results pages (SERPs) like Google, so that your ideal clients can find you when they're searching for the products or services you offer.
Your web strategy isn't just about having a pretty online presence. (thought a good looking website doesn’t hurt!) It's a roadmap that aligns your website with your business goals, target audience, and brand identity. Think of it as your digital compass, guiding every decision from design and content, to SEO and marketing.
In a province where community and local connections are valued, local SEO is your key being visible to a wider customer base. When someone in Fredericton, Moncton, Saint John, or any other New Brunswick town searches for your products or services, you want your business to be at the top of the search results. Local SEO makes that happen.
If your small business website is getting lost in the vast sea of online search results, or you are struggling to attract organic traffic and potential customers… The answer might be simpler than you think: backlinks.
As freelance web designers, we focus on crafting beautiful, functional websites. But in the rush to meet deadlines and wow clients, it's easy to overlook the deeper ethical implications of our work. Ethical web design encompasses accessibility, privacy, sustainability, and it's not just the "right" thing to do – it's a powerful business strategy.
Website conversions are the lifeblood of your business. Whether your goal is to generate leads, drive sales, or build your subscriber base, getting visitors to take that desired action is what we all want, right?Many factors contribute to a successful conversion funnel, from website design to compelling calls to action. But what if there was one element that could significantly impact your conversion rates? The answer lies in a fundamental principle: a clear and concise value proposition.
The world of SEO (Search Engine Optimization) can feel like a rollercoaster ride. Just when you think you've mastered the art of ranking high in search results, the goalposts seem to shift. Here's the truth: SEO isn't dead, it's simply evolving alongside the way search engines like Google understand and rank content. By understanding how SEO is changing and focusing on the right strategies, you can ensure your website continues to thrive in the ever-evolving search landscape.
Imagine a website for your small business that works as a powerful marketing /lead generation machine, not just a digital brochure. A well-planned website helps you attract your ideal customers, build a strong brand reputation, and boost your bottom line. If your online presence is confusing visitors or failing to attract new leads, it might not be the design that's the problem. Often, it stems from a lack of strategic planning before a single line of code is written.
Many businesses view web accessibility as a "nice-to-have", or worse, an inconvenient burden. But here's the truth: accessible design isn't an option anymore. It's a necessity that benefits your brand reputation, your bottom line, and the vast number of people who rely on digital platforms every day. Here's why it should be a priority and not an afterthought
