"Profitual was born out of a desire to level the playing field for startup founders who are determined to disrupt their industries but lack the financial expertise to navigate the complexities of business growth. We provide innovative, AI-powered financial tools that transform complex data into clear, actionable insights, allowing founders to make confident decisions that fuel their vision."
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Aligned was able to create the information heirarchy that Protifutal needed, and lay it out in a strategic website that Profitual was not hesitant to showcase to their clients and partners. By deep diving into their target audience, their business goals, and the priorities for the website - we were able to come up with a creative direction, layout, and core messaging that truly aligned.
When Profitual came to me they had a logo that had worked for them in the beginning, but they needed a fresh look that went along with their brand values. We distilled their values and messaging into a cohesive identity, and used that identity to inform a redesign.
We're so grateful for Sam!! I reached out with a tight 4-week turnaround for an entirely new site + brand guidelines, I was really impressed with how quickly she was able to start presenting ideas that organized all of the clutter in my head into a clear, cohesive website experience for our users. I loved having her support to review copy, but also the flexibility to work alongside one another while we pushed to the finish line. Her SEO expertise is felt in the strategic approach she takes to planning out the site, and her tips for continuing to maintain a website that generates meaningful leads really leave you feeling supported throughout the transition. I totally recommend her services, particularly to any friends in the startup ecosystem who are looking to build organic SEO traction!
